Introducing WOMBLINK — Word Of Mouth Blog LINK
UPDATE (9 March 2012): I’ve disabled this tool as it ended up being a honeypot for spammers.
The discussion in the comments section of my most recent post prompted me to do a bit of coding. It struck me that libraries needed a tool to help encourage their patrons to blog about the library. And not just to encourage talk — to actively invite comment on particular web pages (describing events, book talks, policy changes, etc.) Weblogs may well be the most powerful world of mouth tool in a library’s Internet arsenal.
The result is a simple tool I’ve called
The concept is straightforward. A WOMBLINK is a link provided by a library web site directly back to a specific web page. It is designed to be included in weblogs and is meant to be drop-dead easy for the librarian and patron to use, requiring nothing more than copying and pasting for the site publisher or the blogger.
So what is it? A WOMBLINK is two lines of HTML that, when included on a web page, display the words “Blog This”. A prospective blogger can click on this link and receive a second short snippet of HTML that includes a link directly to the original web page as well as a small logo provided by the site owner.
So what does it look like? Well, if I wanted to make it easy for people to blog about this article on RSS4Lib, I would go to WOMBLINK and fill in a form. This would generate the following HTML:
<a href = ‘http://www.rss4lib.com/womblink/display.pl?id=103′>Blog This</a><br>
WOMBLINK provided by <a href = ‘http://www.rss4lib.com/womblink/’>RSS4Lib</a>
That code looks like this in the browser:
WOMBLINK provided by RSS4Lib
Then, as a blogger wanting to comment on and link directly to this web page, I would click the “Blog This” WOMBLINK above and get the following bit of HTML code:
<a href = ‘http://www.rss4lib.com/’><img src =
‘http://www.rss4lib.com/images/RSS4Lib-Logo.jpg’ height = ’20’
border = ‘0’ alt = ‘Link to RSS4Lib’><a> <a href =
size = ‘1’>This link courtesy <a href =
Once copied and pasted into a blog, it looks like this — complete with a logo for the web site being blogged:
This link courtesy RSS4Lib WOMBLINK
Let me know what you think of this tool — send your comments and feedback to me at firstname.lastname@example.org.
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