Have you seen the just-relaunched www.whitehouse.gov? Take a moment and look:

(Click for larger image)

From the tone of the welcome message from the White House's Director of New Media, this blog is intended to be relatively informal. It's clearly a "new media" site -- aimed at an entirely more connected audience than the past version.

If you look closely at the image, you'll see a very prominent weblog -- just below the picture, on the left. Not just a blog, but an RSS-enabled blog. And -- this makes my little RSS heart go pitter-pat -- the HTML source of the blog post shows that there is not just one RSS feed, but there are six. Here they are:

• Agenda Articles Feed
• Press Office Feed
• OMB News Article Feed
• Blog Feed
• Photo Gallery Feed
• Video Feed

Now that's a lot of RSS! (Although at the moment, the agenda, press, and video feeds appear to be empty.) And in case you want a single feed, here's the RSS4Lib Whitehouse.gov all-in-one feed, via Yahoo! Pipes.